Emily among the coffee trees
Emily McIntyre, Founder and CEO of Catalyst Trade
“Magic is desire made real. Desire manifested..."
 
Bass guitarist. Fantasy writer. Aquarius. Emily McIntyre is as multifaceted as her favorite washed Sidama coffees. No stranger to the trial and error journey of entrepreneurship, she has been in the business of business since 13 years old...
What's Wrong with the Kenyan Coffee System?
What's Wrong with the Kenyan Coffee System?
By the time we had returned from 3 weeks in Ethiopia and Kenya, I was thinking, a lot, about what people told me when I asked them: “What’s not working in the Kenyan coffee system?” We spent time with the management and day laborers at coffee factories throughout the coffee-growing regions of Kenya. Remarkably, we heard nearly the same answer from every single person.
Sourcing Coffee in Kenya
Sourcing Coffee in Kenya
In 2022, Catalyst Trade made the careful expansion into Kenya. Read how our strategy there exemplifies our 3-stage model of sourcing coffee with our partner producers while keeping intentionality, prosperity and longevity in the foreground.
Moisture Content & Water Activity in Coffees of Sidama & Keffa
Moisture Content & Water Activity in Coffees of Sidama & Keffa
Recently, Catalyst Trade QC & Sourcing Director and Founder Michael McIntyre put a few thoughts down for our team on water activity in the various parts of Sidama and Keffa, and we realized this was some of the most valuable insight green coffee exporters and importers can provide to roasters!