Throughout 2022, Catalyst Trade’s Sourcing and QC teams have been back and forth between Portland and Jaen, and in late November, we made one of our biggest announcements of the year: We are expanding into Peru! I’m excited to share with you the WHY behind this, our second expansion.
“Magic is desire made real. Desire manifested..." Bass guitarist. Fantasy writer. Aquarius. Emily McIntyre is as multifaceted as her favorite washed Sidama coffees. No stranger to the trial and error journey of entrepreneurship, she has been in the business of business since 13 years old...
By the time we had returned from 3 weeks in Ethiopia and Kenya, I was thinking, a lot, about what people told me when I asked them: “What’s not working in the Kenyan coffee system?” We spent time with the management and day laborers at coffee factories throughout the coffee-growing regions of Kenya. Remarkably, we heard nearly the same answer from every single person.
In 2022, Catalyst Trade made the careful expansion into Kenya. Read how our strategy there exemplifies our 3-stage model of sourcing coffee with our partner producers while keeping intentionality, prosperity and longevity in the foreground.
Recently, Catalyst Trade QC & Sourcing Director and Founder Michael McIntyre put a few thoughts down for our team on water activity in the various parts of Sidama and Keffa, and we realized this was some of the most valuable insight green coffee exporters and importers can provide to roasters!