Posts tagged Press
Some Ramblings on Trust in Coffee & Life

We all know that, while it’s got some real positive traits, the emphasis on “Direct Trade” is critically lacking in real-time solutions to the actual, extremely complex, world of coffee trading. At its core level, the emphasis on the connection between roaster + farmer ignores the other stakeholders in the mix: the pickers, mill workers, truck drivers, quality control personnel, insurance agents, exporters, accountants, trainers, customs brokers, importers, warehouses, baristas, and customers, among many others.

ROASTER + FARMER IS AN EASY EQUATION TO REMEMBER.

It’s not the whole picture.

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